Use one accountable owner

Contributors may be many, but one person must be responsible for moving the item, reporting a blocker, and confirming completion. ‘Team’ is not an accountable owner.

Describe an observable output

Start with a verb and name what will exist when the item is done. ‘Follow up’ is ambiguous; ‘publish the five interview themes in the research brief’ is testable.

Close with evidence

A done status should link to the document, approval, issue, message, or other result. This makes the tracker useful to people who were not in the meeting.